![]() For example, the killing of Harambe, a gorilla at the Cincinnati Zoo, after a child fell into his enclosure, drove impassioned debates, online and off-and resulted in one of our most-engaging polls to date. Polls give our users and fans a chance to weigh in on current events and trending topics. We’re really excited about these, one of our newest features. We’re betting on the quiz format as the means of driving deeper exploration and serendipitous discovery. Our homepage image is a source of inspiration for millions-and a great visual entrypoint to learn more about the world. We’ve learned through the trends quiz that news-a combination of both serious and silly stories-is the right mix. What we didn’t know was which topics would engage. Launched in January of 2015, Bing Rewards quizzes were the signal we needed to continue experimenting with targeted, high-impact content experiences-78 percent of Rewards quiz takers complete quizzes, which told us that the motivation to compete was high. Rewards members know that twice a week, they can take a three-question quiz while earning credits on topics ranging from seasonal themes and holiday fare to historical and pop culture events. The second-best part? You can retake the news quiz until you like your score. On average, more than 80 percent of users who start the quiz finish all seven questions, which tells us that users enjoy knowing what to talk about at the water cooler-and that they’re paying attention to what’s running in Popular Now. ![]() That’s when you can test your news smarts and see how closely you’ve been following Popular Now on the homepage during the week. Weekly Trends QuizĪn addition you may have noticed over the past few months is the weekly trends quiz, which is published in the Popular Now carousel-that strip of images at the bottom of the Bing homepage- every Friday. We’ll continue to update the design of the homepage quiz as we get feedback, but we’re excited about the ways we continue to evolve the homepage experience and inspire our audience to learn about and explore the natural world. We’re just a month out from the launch of the feature, but we’ve seen a more than 65 percent increase in engagement with the cap icon than we saw with hotspots. Hover over it, and the first question about the image of the day appears.Ĭhoose an answer and you’ll find out whether you guessed correctly.Ĭomplete the three-question quiz, and you’ll get a score you can share on your fave social media site-or you can keep going with the quiz fun by taking quizzes from previous days. Now when you visit, you’ll see a graduation cap icon. In late May, we made one of the more signficant changes to our homepage since Bing launched in 2009, by transforming homepage hotspots into homepage trivia. Over the past year, the Bing team has launched several new experiences designed to deliver on our promise to delight and surprise while providing opportunities to learn. In fact, quizzes and polls were the most-shared content type on Facebook in 2015. Who doesn’t love a trivia challenge or a flash poll on a hot-button issue? According to Social Media Today's survey of 2016 content marketing trends, consumers love to engage with quizzes, games, and polls.
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